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H Samuel No Logo: Taking Aim at the Brand Bullies Author: Naomi Klein Trade Paperback Usually ships in 24 hours Delivery is subject to warehouse availability. Shipping delays may occur if we receive more orders than stock. Our Price: $22.95 You could save $2.30 (10%) with our iREWARDS Program Ordering is 100% secure . Spend $39 or more at chapters.indigo.ca and your order ships free!. ( Details ) Edition Details : Winner of National Business Book Award 2000 | Dimensions: 512 Pages | ISBN: 0676972829 Published: December 2000 | Published by Vintage Canada Our customers who bought this item also bought: The Lexus And The Olive Tree:... (2000) Book ~ Thomas L. Friedman Fast Food Nation (2001) Book ~ Eric Schlosser The Rights Revolution: CBC Massey... (2000) Book ~ Michael Ignatieff Culture Jam: How to Reverse America's... (2000) Book ~ Kalle Lasn A Peter Gzowski Reader (2001) Book ~ Peter Gzowski From the Publisher The hotly debated report from the frontlines of mounting backlash against multinational corporations. A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign. On the Jacket The hotly debated report from the frontlines of mounting backlash against multinational corporations. A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign. About the Author Naomi Klein, age 30, is a columnist with The Globe and Mail . Her award-winning feature articles have appeared in numerous publications, including Saturday Night , The New York Times , Village Voice , Ms. , Elm Street , The Nation , This Magazine , and Toronto Life . For nearly five years she was a columnist for Canada’s largest newspaper, The Toronto Star . Review Quotes "Klein undertakes an arduous journey to the centre of a post-national planet—part sociological thesis, part design history, No Logo ’s message is entirely engrossing and emphatic."— GQ "Articulate, entertaining and illuminating."— The Globe and Mail "Klein’s [writing] is as seductive as the ad campaigns she dissects."— The New York Times Book Review "Positively seethes with intelligent anger." — The Observer “Powerful and passionate.” – National Post Reader Reviews Average Reader Review: Number of Reviews: 14 1. my review Reviewer: sarah jane lewis from mdot/ontario (radiohead_14@hotmail.com) Date: 2/18/2003 6:42:15 PM what a journey, what a positive feminist view of what it truly is to be a victum of materialism. what a relief to have your feelings expressed in a small black and red book. a true gift to every writer. may Mrs. Klein's talents explode so that i might continue to support her on the terrifying and dark road to understanding. to embrace the truth of the world is a real gift. Could have done without the pictures though, gives a playschool sensability. takes away from the atmosphere. 2. Corporate Mischief in one tome Reviewer: Ali Ghaemi from Toronto, Canada Date: 1/23/2002 10:01:58 PM I read No Logo with much anticipation and some prior knowledge of its content. No Logo is now both well-known and heralded by many as an important landmark of the modern anti-globalization and anti-consumerism movement. But what for is the book? What does it advocate and what realistic alternatives does it promote? More on that later. Past the numerous run-on sentences, American spellings and grammatical mistakes ('desert' instead of 'dessert', 'but more important' instead of 'but more importantly', etc.) I wondered about the book itself. No Logo itself is published by an international corporation. As the book progresses, it becomes more and more evident that the solution lies in a boycott of multinational brands, self-virtue and a lessening of consumption not single-focus boycotts. Yet, and this is the issue, you can not criticize and instruct others while you yourself are compromising. 3. No Logo, No Bull Reviewer: Sandra MacKay from Burlington (bellpascoe@yahoo.com) Date: 6/6/2001 1:24:53 AM A well written and riveting book. It opens your eyes to what is really going on in the corporate rule and how we are all easily swept in even in the slightest ways to the Brand Bullies. 4. Eye-Opening! Reviewer: Robert Sibley from Ottawa (robert.sibley@learnix.com) Date: 5/24/2001 8:18:55 AM Naomi Klein has written an excellent book. She dives into the subconscience of advertising, marketing and branding initiatives and clearly outlines the hidden tactics and behaviour of multinational corporations in a clever and provocative way. Real and of the "hits home" type, this book will open your eyes and make you angry. Angry at how much you've contributed to increasing the net worth of the already wealthy. You'll remember this book for the rest of your life. Every time you see an ad from one of the corporate giants, you'll think twice about spending your money at places you've always spent your money. 5. A Tale of MNC Domination Reviewer: Jameel from Toronto, Ontario Date: 5/3/2001 11:09:45 PM Whether you’re a high schooler just taking interest in the plight of today’s Multinational Corporations, or a member of the black-bloc fighting the front lines in Quebec City, this book is a must read. Klein takes aim at the brand phenomenon by dividing her book into four effective parts; NO SPACE, NO CHOICE, NO JOBS, and NO LOGO, going deep into the brief, yet storied history of the brand phenomenon, telling us why “superbrand” corporations dominate our economy today. Klein has basically taken everything you need to know about the anti-corporate movement, sprinkled it with some personal experience and great writing style, and has jammed it into one book that needs to be read by anyone even slightly concerned with the growing dominance of today’s Multinational Corporations. While the book is quite lengthy and tends to get quite extensive in terms of detail, her anecdotal use is magnificent. The use of superbrand corporations in those anecdotes, such as McDonalds, Wal-Mart and Nike will keep the average reader interested, instead of the theory x/theory y business which I tend to find quite tedious to read. It will be well worth it to invest your time in reading this book. Read all of the reviews... 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